🔑Key Insights"I'm a fast learner a lot in this game:" The UX of effective Path DesignA light switch is a user interfaceAdopting situational vocabularyCAC Payback PeriodCalculating decay curves per weekly cohortChanges are made of changesCompounding sub-outcomesDesigning with a theory of changeDesire TriangulationGrouping users into weekly cohortsHow to create the critical pathwayHow to get better at producing outcomesMeasuring step drop-offMeasuring step drop-off: How to improve upon an existing pathNet Churn Doesn't Tell You WHEN Users ChurnNot all super-outcomes are equalOrganizing and messaging sub-outcomesPaths exist even if you don't explicitly create themPaths that support user autonomyPersistent decay curve patterns👣Pillar 1: Path DesignPillar 2: Performance ValuationPillar 3: Beneficial OutcomesProduct-oriented design vs. Process-oriented DesignProducts Aren't Valuable; Only Results AreRevenue Is Not a Team Metric, but Should BeStarting and resulting pointsStarting churn vs. Sustaining churnThe Balance Bike: Innovating on Product vs. Innovating on ProcessThe critical pathwayThe user's timeline vs. the business's timelineUser Outcomes: Traditional UX vs. Value PathsUsing in-product behavior to uncover Beneficial OutcomesWhat are Super-outcomes?What does it mean for a user experience to "perform"?What is Path Design?What is Performance Valuation?Which user outcomes correlate most with revenue?