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Key Insights

"I'm a fast learner a lot in this game:" The UX of effective Path Design
A light switch is a user interface
Adopting situational vocabulary
CAC Payback Period
Calculating decay curves per weekly cohort
Changes are made of changes
Compounding sub-outcomes
Designing with a theory of change
Desire Triangulation
Grouping users into weekly cohorts
How to create the critical pathway
How to get better at producing outcomes
Measuring step drop-off
Measuring step drop-off: How to improve upon an existing path
Net Churn Doesn't Tell You WHEN Users Churn
Not all super-outcomes are equal
Organizing and messaging sub-outcomes
Paths exist even if you don't explicitly create them
Paths that support user autonomy
Persistent decay curve patterns
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Pillar 1: Path Design
Pillar 2: Performance Valuation
Pillar 3: Beneficial Outcomes
Product-oriented design vs. Process-oriented Design
Products Aren't Valuable; Only Results Are
Revenue Is Not a Team Metric, but Should Be
Starting and resulting points
Starting churn vs. Sustaining churn
The Balance Bike: Innovating on Product vs. Innovating on Process
The critical pathway
The user's timeline vs. the business's timeline
User Outcomes: Traditional UX vs. Value Paths
Using in-product behavior to uncover Beneficial Outcomes
What are Super-outcomes?
What does it mean for a user experience to "perform"?
What is Path Design?
What is Performance Valuation?
Which user outcomes correlate most with revenue?