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References

Topic	# of References
Behavioral Economics	8
Beneficial Outcomes
Co-Creation	2
Conversion Optimization	8
Design Ethics	2
Ecology Design	1
Empirical Design	7
Freemium Strategy	1
Game Design	3
Intrinsic Motivation	15
Jobs to Be Done	9
Lean Startup	2
Learning Design	5
Lifecycle Messaging	1
Org Design	1
Path Design
Performance Valuation
Retention / Churn	9
SaaS Profitability	11
Segmenting Experiences	2
Self-Determination Theory	4
Service-Dominant Logic	10
Survival Curves	1
System Design	10
Systems Thinking	1
Timeline Design	6
User Onboarding	2
User Wellness	3
User-Centered Design	4
UX Design	29
Value Production

Alan Kay

Alan Kay

Brian Balfour

Brian Balfour

Chelsea Howe

Christian Grönroos

Christopher Alexander

Clayton Christensen

David Skok

Edward Deci

Elena Verna

Eric Ries

Jason Cohen

Kathy Sierra

Maria Montessori

Richard Ryan

Robert Lusch

Ryan Singer

Stephen Anderson

Stephen Vargo

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