CAC Payback Period

CAC Payback Period:Β The amount of time that it takes a new customer to pay back the amount you've spent acquiring them.ο»Ώ

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Image source:Β The Pacific Crest SaaS SurveyΒ from David Skok, ForEntrepreneurs

One of the key growth metrics to track, your CAC Payback Period tells you how long users are sticking around to actually turn your business a profit.

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