Organizing and messaging sub-outcomes

Path Design is creating a logical and intuitive system that accounts for the most critical changes that happen between point A and point B, and communicating that sequence to the user so that they are able to make sense of the process and make progress within it.

This means that the path is most effective when the user always has a sense of how the action they're performing connects back to the super-outcome they care about.

The better that the product can communicate the why behind a change, the better they harness the user's inherent motivation to make that change come about.