The user's timeline vs. the business's timeline

The user and the business are on different timelines.

The business's timeline unfolds through time from idea to MVP, to product-market fit, to traction and scale and profitability, and ultimately to IPO or acquisition.

The user's timeline unfolds from their first encounter of the business's offering along a value path towards a particular outcome they are seeking.

From: VPP Episode 04 (17.07)