💭 Related Topics
📁 Related References
Super-outcomes are the out-of-app outcomes that your users are seeking.
They matter, from the business's perspective, because:
- The better you know and understand a user's super-outcomes, the better you can design a path to it; the better the path to a super-outcome, the more valuable your offering in your users' eyes.
- Your offering can support multiple super-outcomes. But you need to identify which ones create (or have the potential to create) the most business value, so you can invest your time toward owning them completely.