What are Super-outcomes?

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Super-outcomes are the out-of-app outcomes that your users are seeking.

They matter, from the business's perspective, because:

  • The better you know and understand a user's super-outcomes, the better you can design a path to it; the better the path to a super-outcome, the more valuable your offering in your users' eyes.
  • Your offering can support multiple super-outcomes. But you need to identify which ones create (or have the potential to create) the most business value, so you can invest your time toward owning them completely.