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Getting Past the Brain's Crap Filter Learning Isn't a Push Model Users Shouldn't Think About YOU Learning Doesn't Happen in the Middle Most Classroom Learning Sucks Cognitive Bandwidth Is Like Dial-Up Making Content Meaningful to Users Upgrade Your Users, Not Just Your Product Can You Have Too Much Ease-of-Use? Motivated to Learn? (Just-in-Time Learning) Users Don't Care If YOU Are the Best Featuritis vs. the Happy User Peak What Can Software Learn from Kung Fu? You Can Out-Spend or Out-Teach Getting Users Past the Suck Threshold Words + Pictures > Words Alone The Hi-Res User Experience Two More Reasons Why So Many Tech Docs Suck Can Marketing Be Honest AND Motivating? Are Your Users Stuck in "P" Mode? Give Users a Hollywood Ending Assumptions Have a Sell-By Date Why Marketing Should Make the User Manuals! Why They Don't Upgrade (and What To Do About It) Ease-of-Use Should Not Mean Neuter-the-Software Motivating Others: Why "It's Good for You" Doesn't Work "Oops... We Forgot About the Users.β Reducing Fear Is the Killer App Better Beginnings: How to Start a Presentation, Book, Article... Add Graphics to Your Blog, Book, or Presentation Become the Thing That Replaces You Reverse-Engineering User Reviews Too Many Companies Are Like Bad Marriages The Best User Manuals EVER Helping Users "Feel the Fear and Do It Anywayβ Is Your Message Memorable?