📁 Related References
Service-Dominant Logic: Basics, Developments, and State-of-the-Art
Service-Dominant Logic: Theoretical Foundations and Recent Developments
Robert Lusch on Service-Dominant Logic
Principles of Service Management
Value Propositions as Communication Practice: Taking a Wider View
Service-Dominant Logic: Toward Advancing Social Marketing
Symposium for Service-Dominant Logic: Panel Discussion
Evolving to a New Dominant Logic for Marketing
Reconfiguration of the Conceptual Landscape: a Tribute
to the Service Logic of Richard Normann
Reframing Business
📑 Wikipedia Entry
Customers do not buy goods or services. They buy offerings which render services, which create value... activities render services, things render services.— Evert Gummesson